Instagram Introduces Feature to Add Tagged Posts to Profile

Instagram has added a new feature that allows users to display posts in which they are tagged on their profile's main grid. Posts that were previously shown only in the "Tags" tab can now be included in the user's profile at their discretion.

Instagram's profile screen consists of two main areas: the "main grid" where users' own posts are displayed, and the "Tags" tab where posts in which users are tagged are collected. Previously, these two areas were clearly separated, and there was no way to reflect tagged content in the main grid. This feature update removes that boundary.

With the new feature, users can select posts from the "Tags" tab and move them to their profile's main grid. Since users can choose which posts to display, they gain greater control over how their profile page appears, even when the content is created by others.

This change can be seen as part of a broader shift where profiles evolve from being simply "personal post records" to becoming "spaces for self-expression" that include interactions with others. For creators and influencers who want to actively promote brand collaborations and follower engagement, this feature has practical value by making tagged posts easier to showcase prominently.

In recent years, social media platforms have been expanding features in the direction of increasing "profile customization," allowing users to control how their pages are presented. For Instagram, creating an environment where users can exercise more granular control over their pages is considered an important strategy from the perspective of increasing platform engagement and user involvement.

Going forward, attention will focus on how this feature impacts the creator economy. As collaborations between brands and influencers through tagging increase, making it easier to incorporate tagged posts into profiles could create new forms of communication for both content creators and audiences. How Instagram rolls out and develops this feature will continue to be a key point of interest.